2015 - 2024

Head of Operations (Global & US) • 11/23 - 03/24

As Head of Operations I ensure DOmedia creates and captures value at all stages of the customer lifecycle.

  • I facilitate all shared service teams supporting DOmedia and BillboardsIn: agency and vendor enterprise support, enterprise account customer success (account management), enterprise ad ops, brand marketing, product marketing, local ad sales, local ad ops, production, design and fulfillment.

  • I led key partnership initiatives to launch BillboardsIn.com in India, Indonesia, Phillipines, Thailand, Vietnam, Japan, South Korea, Australia, and Singapore. This role also required me to cultivate new leaders within the company to backfill my role as business unit owner for BillboardsIn.com

VP Marketing & Marketplace Products • 09/20 - 11/23

Served on DOmedia’s leadership team as head of company’s BillboardsIn.com business unit.

  • Trained & managed team of in-house salespeople as well as multiple outsourced teams. Lifted close rate to 1.5% of new user signups. Increased average order value from $3k - $9k. Grew LTV $5k - $16k.

  • Served as primary product manager, designer and user researcher for BillboardsIn.

  • Moved customer experience from 48hr wait for “quotes” to real-time inventory data. Decreased lead time from 8 weeks to 2 weeks for traditional OOH ads. Standardized contract terms with hundreds of media vendors. Expanded offering beyond OOH ads to other ad formats and services. Produced forecast and budget, reported actuals to board of directors.

Director of Marketing • 06/17 - 09/20

Co-invented and launched BillboardsIn.com, the largest marketplace for buying OOH ads. BillboardsIn.com signs up ~150-200 new local advertisers per day, 70% from organic search. 

Built automation to handle:

  • sanitizing user data

  • validating phone and email data

  • multi-variable lead scoring and assignment logic

  • branching personalized marketing campaigns via email and SMS

  • tasking sales/ops/fulfillment within CRM

  • cloud-based agent phones and SMS

  • NPS and user feedback

  • re-engagement and re-assignment of stale leads

  • KPI measurement and reporting.

My boss became CEO (usually a sign you’ve done well).

Marketing Manager • 11/15 - 06/17

Headed up marketing for DOmedia, largest adtech player in OOH media space.

  • Helped grow DOmedia supplier engagement to over 1M media assets, primarily through owned and earned media.

  • Helped grow DOmedia enterprise agency SaaS business from $300M - $2B (4 out of 7 largest US agencies).

  • Implemented measurement tools for gathering and leveraging user data.

  • "Ian is on of those unique individuals, who couples exceptional technical knowledge with broad industry and people skills. He cares deeply about all projects, and will put is hand up to participate in or lead any of them. He has a huge skill set, spanning marketing, technology and the broader media tech landscape and eco system."

    Mike Cooper • Global CEO, DOmedia • Fmr. Global President & CEO, RapportWW

  • "Ian's ability to conceive and execute ambitious ideas is unparalleled. If you find yourself facing a particularly ambitious goal or project, Ian is undoubtedly the individual you want spearheading the effort. His track record speaks for itself, and I have full confidence in his capacity to turn vision into reality."

    Jeremy Float • Director of Strategic CX Partnerships, Mediu Inc. • Fmr. VP Sales, DOmedia

  • "Ian is a very rare individual. He's extremely driven, bright and knowledgable in a wide variety of disciplines. He is an ethical, thoughtful leader and a straight-shooter. He lives and thrives outside of the box and will bring infectious energy to any team he joins."

    Niklos Salontay • Product Manager: Generative AI and Metaverse, Meta

  • "Ian has vision and skills, a dual-threat. And you know that when you ask him to do something it's going to get done and done well."

    Evan Millward • Evening Anchor, WCPO 9 News Cincinnati

  • "A great, smart guy."

    Jack Sullivan • Fmr. OOH Media Director, Starcom Worldwide

Additional Experience

Ohio University, Adjunct Instructor • 12/20 - 1/22

 Instructed undergraduates at the EW Scripps School of Journalism in integrated marketing strategy (senior / capstone) and creative concept development. 

Ohlmann Group, Content Marketing Manager • 08/13 - 10/15

Created and executed owned and earned media strategies. Clients included Hartzell Propeller, Goodwill, CareSource and Big Brothers Big Sisters.

Digital Marketing Consultant, The Shipyard • 05/13 - 08/13

Educated agency clients on search engine optimization and developed strategies to secure long-term SLAs. Top producing AE during time at company. 

Founder & President, FLARE Code • 11/09 - 05/13

Founded augmented reality tech startup while an undergrad at Ohio University after winning university innovation competition. Accepted into Ohio State University’s TechStars-affiliated accelerator. Raised $250k investment, built amazing tech, executed incredible projects for some very cool non-profits, gained a lifetime of experience, did not become permanently wealthy. C’est la vie!

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